The Meaning of the Via Media

The Via Media of Beauty 1.0 - October 18, 2010

Ok... So. What is it? "Via Media" is Latin for the "Middle Way" or the "Middle Road."

Great. What does a dead language have to do with makeup? 

In the beauty world, there seems to be a near-constant conflict: high-end versus low-end. Both sides have voracious advocates that have pointed out the pros and cons of buying in department stores and drugstores. Everything from price to quality to quantity to packaging has been considered. Some people have very, very staunch views on both ends of the makeup-brand spectrum. 

Fantastic. What about the rest of us?

My point exactly! What about the rest of the people that, you know, just kind of hang out in the middle? Where we pick up some drugstore items and then mosey on over to Ulta or Sephora or a department store and get some more expensive stuff? What about the people in the middle of the market? Those that don't shun lowly drugstore eyeshadow or that can't justify shelling out the dough for a Chanel blush? Or maybe we can rationalize investing in expensive products every once in a while, what then? What about us? 

That's where the Via Media comes in. In a world of HE vs DS debates, I'm cruising straight down the middle road. This blog is for everyone out there that's like me  a fan of all beauty products regardless of their price tag. 

The Via Media of Beauty 2.0  - November 24, 2014

I thought about deleting my original "mission statement" for this blog, but then I thought it would be interesting to see how often I reinvent it and in what ways. When I first started this blog, it seemed you were either a high-end person or a drugstore person. I was neither. More of an Ulta person, really. So I thought I would make a niche for everyone like me. But then I spent most of this year downsizing my collection and I felt this description no longer fit.

So now, I feel like the Via Media of Beauty represents a balance in the makeup world, somewhere between minimalism and hoarding. I don't mean that to sound like a judgement, on either end of the spectrum. I just know I reached a point where I was overwhelmed by my collection and I don't want to feel that way again. Again, I'm hoping to fill a niche for people that still love makeup, but don't want to feel the pressure to buy every shiny new product that launches. Yes, I'm still curious about trying other things, but I want my collection to remain manageable. For me, it's about loving and using what I have and not falling prey to marketing schemes, YouTube hype, and boredom. My ultimate goal is to have nothing but Holy Grails in my collection and I hope I can inspire others along the way.

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