To be honest, I hadn't really planned on buying this palette. Mattes aren't really my "thing." But I think that could be because until recently they haven't always had the best formula and I could never get them to look quite right on me. Since I had a 20% off prestige brands at Ulta, I figured, why not? Just from swatching alone, I think this palette is going to be amazing! I already love my trios from IT Cosmetics, so I'm sure playing with this palette is going to be a lot of fun.
For $42, you get 14 colors, plus one very large pan of the "Transforming Pearl" shade. The majority of other reviewers have said the Transforming Pearl is best left as a highlight/inner corner shade, since when you apply it over the darker colors it mutes their brightness/saturation a bit. That being said, I still like it and think it's a good way to lightening a look if you've gone a little heavy-handed with a dark color.
The exterior is a pretty, squishy, pink suede with gold lettering. Some people have complained that it's going to wear/fade like the Urban Decay Naked 1 palette, but I guess I'm not that hard on my palettes, so that hasn't been an issue for me as of yet. It has a magnetic closure/flap and a decent sized mirror on the inside. I also really appreciate that they put the names of the colors inside, versus on a plastic insert (ahem, Too Faced Chocolate Bar palette), or on the back of the palette (looking at you, Stila).
I should also point out that both the exterior box and the back of the actual palette say this is technically the "Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette," which leads you to believe there will be more palettes in the future. Unfortunately, it's only available online at Ulta's website, QVC (with a dual-ended eyeshadow brush), and, of course, the IT Cosmetics website. Ulta said it wouldn't be available in stores until the end of February.
|The squishy, pink suede palette!|
|The back of the palette, with a nice quote from the founder of IT Cosmetics.|
|Direct light closeup|
|Indirect light closeup|
|Direct light with the transforming pearl|
|Indirect light with the transforming pearl|