Monday, October 18, 2010

Navigating the Via Media of Beauty

The Via Media of Beauty

Ok... So. What is it? "Via Media" is Latin for the "Middle Way" or the "Middle Road."

In the world of makeup, there seems to be a near-constant conflict: high end versus low end. Both sides have voracious advocates that have pointed out the pros and cons of buying in department stores and drugstores. Everything from price to quality to quantity to packaging has been considered. Some people have very, very staunch views on both ends of the makeup-brand spectrum.

But what about the rest of us?

What about the rest of the people that, you know, just kind of hang out in the middle? Where we pick up some drugstore items and then mosey on over to Ulta or Sephora and get some more expensive stuff? What about the people in the middle of the market? Those that don't shun lowly drugstore eyeshadow and that can't justify shelling out the dough for a Chanel blush? What about us?

That's where the Via Media comes in. In a world of HE vs DS, we're just cruising straight down the middle and this blog is for everyone out there that's like me, a fan of the "middle end" products.

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